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4 Benefits To Truck Wraps

Posted by Jordan Powell on Nov 29, 2016 9:42:00 AM
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Like most sign solutions, truck wraps are becoming one of the most effective ways of marketing your business or organization. It provides a simple solution that simple cuts through the noise that many other forms of marketing just simply can't provide. These are 4 benefits to getting your truck wrapped. 

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1.) Exposure

Exposure is everything in marketing. The famous "Marketing Rule of 7" states that a consumer must hear your advertisement at least 7 times before he or she will consider buying your product. Though their are approximately 19 potential ways to be heard, one of the most effective is through vehicle wraps.

An American Trucking Association’s study shows the visual impact of trucks in traffic.

  • 96% noticed truck side ads
  • 98% said fleet graphics created a positive image for the company
  • 96% said fleet graphics had more impact than billboards
  • 75% of people developed an impression about a company and its products
  • 29% would base a buying decision on the impression

2.) Creativity

One of the key benefits to a truck wrap is the ability for a company to show off its creativity and personality. It allows you to pick your ideal customer and market very specifically to that persona in a creative way. Keep in mind your truck wrap should always use as little text as possible and focus more on emotional pictures than copy. Remember: "A picture is worth a thousand words."

Truck Wraps

3.) Affordability

Unlike most other comparable forms of marketing, their is no on going costs associated with a truck wrap. 100% of your cost is up front and goes toward material and labor. You just don't have the expensive overhead that you have with most other forms of marketing. The actual cost for a truck wrap certainly will vary based upon several factors. However, the two biggest factors are the amount of material it will take to wrap your vehicle and the amount of labor it will take to install. Though these two factors seam fairly cut and dry, they can be huge variance from sign company to another.

Be sure to always make sure when comparing sign companies to make sure they are using the same material. Most companies around the industry will be using the same material or type of material. Their should not be great variance here. If their is, it might be a red flag that you just age getting sub-par quality material.

A good rule of thumb is that a vehicle wrap will cost you approximately $10-$15/square foot. Though it can certainly be significantly cheaper and more costly, this is a good starting place.

4.) Protection

One of the most overlooked benefits to a vehicle wrap is the protection that it provides your vehicle. It's like going to grandma's and sitting on their plastic wrapped, 50 year old couch that still looks brand new. A wrap provides your vehicle with a great means of protection. It will help provide protection from paint chips, UV exposure and rusting. It is also an easy way of stopping the rust that may have already started on your vehicle. This protection also comes with very little additional maintenance. Learn the 4 essential tips to maintaining your truck wrap.


As a well established local sign company in Lima, Ohio, we certainly could go on and on about why truck wraps and other vehicle wraps can benefit your company. At the end of the day, Sign Solutions truly believe it is a credible, personal and affordable way of becoming heard.

Click below for a free quote on wrapping one of your trucks or vehicles.

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Topics: sign company, truck wraps, Tips