We continue to breakdown the costs of vehicle wraps and compare it with alternative mediums of marketing. In the previous article we highlighted the cost breakdown as a whole. This was more of a bird's eye view. This article will look at the cost of a vehicle wrap cost and compare it with the costs of TV advertising.
TV is Hott!
According to statistics, the U.S. TV ad revenues will grow from 73 billion U.S. dollars in 2016 to 81.7 billion in 2020. The global TV ad spend is expected to increase from 175 to 210 billion U.S. dollars in the same period. TV industry as a total generated 388 million U.S. dollars in revenues worldwide in 2015.
These stats clearly emphasize that TV is both a growing marketing medium as well as a very costly one. This is very problematic for most business owners. Small businesses on a very tight marketing budget need to be assured that they are getting the most out of every penny.
While millions of dollars are being spent each and every month on TV advertising they are not alone. While TV advertising use to alone at the top of the marketing food chain, that isn't the case anymore. The 70+ billion dollars projected in TV ad revenue is projected to be passed by digital advertising in 2017.
What about the Local Market?
The local TV market definitely has some life left in those legs. In 2017 the local TV market should produce between 20 and 25 billion dollars in revenue. Clearly even on a local market, TV is a very costly method of marketing. You will have to spend roughly $11.51 for every thousand views from a typical local TV ad.
How does that compare to a Vehicle Wrap?
We've established in our previous blog that wrapping your vehicle is actually very cheap to do. The estimated exposure your vehicle wrap will receive is difficult to calculate (just like with TV). A study by Outdoor Advertising Association of America estimates that the average vehicle can gain around 30,000 - 70,000 views per day.
That means that the (CPM) cost per thousand impressions would be just $0.045 if we went with the 30,000 views per day figure. So for every nickel if your pocket you could reach one thousand people. We dare you to try to share those numbers with your marketing team!
How much does a vehicle wrap cost compared to TV ads? A wrap is actually 256 times cheaper than local TV advertising! Not too shabby!