We continue to breakdown the costs of vehicle wraps and compare it with alternative mediums of marketing. In the previous article we highlighted the cost breakdown by day/month and annually. Today we will try to breakdown the vehicle wrap cost and compare it with other mediums of marketing.
When we compare the costs from platform to platform and medium to medium we find great variance. We will use CPM (Cost Per Thousand Impressions) as the form of measure. Below are results showing the CPM for traditional advertising mediums.
A study by Outdoor Advertising Association of America estimates that the average vehicle can gain around 30,000 - 70,000 views per day. For the sake of continuing the argument let's use the conservative number of 30,000 impressions per day.
That means that the (CPM) cost per thousand impressions would be just $0.045. So for every nickle if your pocket you could reach one thousand people. We dare you to try to share those numbers with your marketing team!