Even in a technologically dominated world, yard signs are a real estate agents best friend. It has been an essential element to the arsenal for decades and doesn't appear to be going away anytime soon. Because real estate signage is an essential to selling properties, we decided to put together a list of things which make effective real estate signs.
Quality: We are huge proponents of providing both a quality service as well as products. John Lasseter said it best, “Quality is the best business plan.”. We believe the quality of your signage is a direct reflection of the quality of business, product or service your provide. As an agent you want your signage outside of your prized property to set the tone for a prospective buyer before they even enter the house itself. Don't let a few dollars saved on your sign be the reason why you don't sell your next house!
Creative: Creativity isn't necessarily something you might think of when it pertains to real estate signs. However, creativity is a great way to draw attention to your sign and ultimately to your property. We encourage you to get creative and have fun with your real estate signage. Boring is reserved for the rest of the market. Let your signage separate you from the pact.
Appropriate: Creativity is a great way to draw attention to your sign and property but it should always be done in the context of appropriateness. A 10 foot sign with a picture of the list agent's face outside of your mobile home is probably not very appropriate. Creativity and effective signage can be done tastefully. Most eye catching signs feature strong color combinations that contrast with each other and it's surroundings.
Final Questions To Ask Yourself: Does my sign look just like the other signs on my block? Does my sign draw attention to itself at a quick glance? Is my sign the smaller, bigger or the exact same as the other signs around? Does my sign have the same colors as the other signs around? Does my sign represent the property that I am selling?
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